Privacy Policy

Last updated: 23 March 2026

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This privacy notice for 10XU Limited ("we", "us", or "our") describes how and why we might collect, store, use, and/or share ("process") your information when you engage with us, such as when you:

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• Visit our website at [WEBSITE ADDRESS] (or any website of ours that links to this privacy notice)
• Engage with us in other related ways, including any sales, marketing, enquiry or events.

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For the purposes of UK data protection law, we act as an independent controller in relation to the processing described in this notice; for the processing carried out by the WithU and Mvmnt businesses, those entities are the controllers under their own privacy notices.

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If you have any questions or concerns, reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not access our website or get in touch with us. For any further inquiries, please contact us at info@10XU.com. 

IMPORTANT NOTE

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Please note for clarity that this privacy notice only applies to our activities as a parent company, and not for those activities relating to our WithU or Mvmnt businesses, which have their own privacy notices.  

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SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice. For more details on each topic, click the corresponding link below or refer to the Table of Contents.

• What personal information do we process?
  When you visit our website, or otherwise interact with us, we may process personal information based on your interactions, choices, and the products and features you use.
  
  
• Do we process any sensitive personal information?
  We do not expect to need to collect any such information, and in any event will not collect such information without your consent, and you can withdraw your consent at any time.
  
  
• Do we collect any information from third parties?
  We do not collect any personal information from third parties.
  
  
• How do we process your information?
  We process your information to provide, improve, and administer our corporate and support services, communicate with you, ensure security and fraud prevention, and comply with legal obligations.
  
  
• When and with whom do we share personal information?
  We may share your information in specific situations and with certain categories of third parties.
  
  
• How do we keep your information safe?
  We have organizational and technical measures in place to protect your information, though no system is 100% secure.
  
  
• What are your rights?
  Depending on your location, applicable privacy laws may grant you certain rights regarding your personal information.
  
  
• How do you exercise your rights?
  You can exercise your rights by submitting a data subject access request or otherwise by contacting us.
  
  

For the full details, please review the complete privacy notice below.

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1. WHAT INFORMATION DO WE COLLECT?

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A. Personal Information You Disclose to Us

• In Short: We collect personal information that you voluntarily provide, or when you provide it as a representative of a business that wishes to engage with us.
• Details:
  When you express an interest in obtaining information about us or our goods and services, or contact us, you may provide:
  
  • Personal Information Provided by You:
    This may include your name, phone number, and email address. All personal information you provide must be true, complete, and accurate. Please notify us of any changes.
  • Sensitive Information:
    We do not process sensitive information.

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B. Information Automatically Collected

• In Short: Some information, such as your IP address and browser/device characteristics, is collected automatically when you visit our website.
• Details:
  We automatically collect device and usage information (e.g., IP address, browser type, operating system, language preferences, referring URLs, device name, country, location, usage data, and technical information) needed to maintain the security and operation of our website and systems and for analytics.
  This also includes:
  
  • Log and Usage Data: Information recorded in log files.
  • Device Data: Information about the device you use to access our Website.
  • Location Data: Information about your device’s location (precise or imprecise). You can opt out by disabling your device’s location setting.

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2. HOW DO WE PROCESS YOUR INFORMATION?

• Purpose:
  We process your information to:
  
  • Provide, improve, and administer our website and other services.
  • Communicate with you.
  • Ensure security and prevent fraud.
  • Comply with legal obligations.
  • Process your information for other purposes with your consent.
• Legal Reason:
  We process your information only when we have a valid legal reason.

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3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

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• In Short:
  We process your personal information only when necessary and when we have a valid legal basis, such as:
  
  • Consent:
    You give us permission to process your information for a specific purpose (which you can withdraw at any time).
  • Legal Obligations:
    Processing is necessary to comply with legal obligations, to fulfil or negotiate a contract with you on behalf of the organisation you represent, cooperate with law enforcement, exercise legal rights, or provide evidence in litigation.
  • Legitimate Interests:
    Processing is necessary for routine holding company activities, such as group management, corporate governance, responding to enquiries, managing suppliers/partners, website security and analytics.
  • Vital Interests:
    Processing is necessary to protect your vital interests or those of another person.

Note: For users in the EU/UK, a version of GDPR applies; for users in the US or Canada, processing may be based on express or implied consent or other legal grounds.

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4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

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• Sharing with Third Parties:
  We may share your information with:
  
  • Vendors, Consultants, and Service Providers:
    Third parties who perform services on our behalf. They are contractually obligated to protect your information and only process it as instructed by us.
  • Categories of other Third Parties:
    This may include ad networks, affiliate marketing programs, communication tools, cloud services, data analytics providers, data storage providers, finance and accounting tools, order fulfilment providers, payment processors, performance monitoring tools, product engineering and design tools, sales and marketing tools, social networks, website hosting providers, user account registration and authentication services, and testing tools.
  • Other Situations:
    
    • Business Transfers: In connection with mergers, acquisitions, or asset sales.
    • Affiliates and Business Partners: Your information may be shared with our affiliates (including parent and subsidiary companies) and business partners under the same privacy notice.

In all cases we will ensure that the contracts we have with third parties that involve the processing of your personal data will bind those third parties to their legal obligations to protect your data.  In addition, we will not provide your data to third parties for marketing or advertising purposes without your consent.  

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5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

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• In Short:
  We use cookies and similar technologies to collect and store your information.
• Details:
  These tracking technologies help us:
  
  • Maintain the security and functionality of our website, systems and services.
  • Prevent crashes, fix bugs, save your preferences, and assist with site operations.
  • Provide analytics and advertising, tailored to your interests.
• Opt-Out:
  Third parties may use these technologies; you can opt out of targeted advertising through the options provided in our Cookie Notice.

Example: We use Google Analytics. To opt out, visit Google Analytics Opt-out and refer to the Google Privacy & Terms page.

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6. HOW LONG DO WE KEEP YOUR INFORMATION?

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• Retention:
  We keep your personal information only as long as necessary to fulfil the purposes outlined in this notice, unless a longer retention period is required or permitted by law (e.g., for tax or accounting purposes).
  Typically, no personal information is kept for longer than 2 years after our last contact with you. When no longer needed, your information will be deleted or anonymised.

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7. HOW DO WE KEEP YOUR INFORMATION SAFE?

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• Security Measures:
  We have implemented appropriate technical and organisational security measures designed to protect your personal information.
  Please note: No method of electronic transmission or storage is 100% secure. Although we work hard to protect your information, we cannot guarantee absolute security. You should access our Website and other systems and services only within a secure environment.

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8. DO WE COLLECT INFORMATION FROM MINORS?

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• Children Under 18:
  We do not knowingly collect data from or market to children under 18. By contacting us and by accessing our website, you represent that you are at least 18 years old.
  If we learn that we have collected personal information from a child under 18, we will take steps to delete it promptly.

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9. WHAT ARE YOUR PRIVACY RIGHTS?

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• Your Rights:
  Depending on your jurisdiction (e.g., US, EEA, UK, Switzerland, or Canada), you may have rights such as:
  
  • The right to access and obtain a copy of your personal information.
  • The right to request rectification or erasure.
  • The right to restrict processing.
  • The right to data portability.
  • The right not to be subject to automated decision-making.
  • In some cases, the right to object to processing.

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To exercise these rights, please contact us as outlined in Section 13.

In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section 13 below.

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We will consider and act upon any request in accordance with applicable data protection laws. If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.  

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If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner. Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time.  You can withdraw your consent at any time by contacting us by using the contact details provided in the section 13 below.  However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

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10. CONTROLS FOR DO-NOT-TRACK FEATURES

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Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected.  At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised.  As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.  If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

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California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognising or honouring DNT signals, we do not respond to them at this time.

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11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

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You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

• Right to know whether or not we are processing your personal data

• Right to access your personal data

• Right to correct inaccuracies in your personal data

• Right to request the deletion of your personal data

• Right to obtain a copy of the personal data you previously shared with us

• Right to non-discrimination for exercising your rights

• Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California’s privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ('profiling')

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How to Exercise Your Rights. To exercise these rights, you can contact us by submitting a data subject access request, by emailing us at info@10XU.com, or by referring to the contact details at the bottom of this document.  

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12. DO WE MAKE UPDATES TO THIS NOTICE?

• Updates:
  We may update this privacy notice from time to time. When we do, we will revise the "Last updated" date at the top of this document. We encourage you to review this notice periodically for any changes.

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13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

• Contact Information:
  If you have any questions or concerns regarding this privacy notice, please contact us at:
  Email: info@10XU.com,

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14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

• Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. 
• You may also have the right to withdraw your consent to our processing of your personal information. 
• These rights may be limited in some circumstances by applicable law. 
• To request to review, update, or delete your personal information, please fill out and submit a data subject access request.

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